Gift CardsGift Cards

The Gift Card Shop Gift Cards

Shopping for everyone on your list just got easier!

Looking for the perfect gift? Our gift cards are the ultimate solution!

Our Coborn's - Cash Wise - MarketPlace Foods gift cards are a thoughtful and practical choice! Whether it’s for everyday essentials or special treats, recipients can shop for what they need at any of our stores.

Our Gift Card Shop also offers a wide selection of options for your recipient’s favorite restaurant, retailer, or entertainment destination. Give the gift of flexibility and let them pick what they truly love!

*Please note: You will be taken to our trusted partner's site to place your gift card order.

Questions pertaining to The Gift Card Shop Gift Cards? Click here.

Reload a Cash Wise Gift Card

Incredibly Convenient

Reload an Existing Cash Wise Gift Card. It may take up to two business days for your card to reflect the new balance. You will be notified as soon as it is ready.

Cash Wise Gift Cards are a perfectly simple gift for: College Students, Grandparents, Food and Wine Lovers or Donation Projects and Raffles.

Secured by PayPal

We utilize PayPal for payment services, however you do not need a PayPal account to purchase. Click here to see how.

  • The Cash Wise physical gift cards are available to purchase in store and can be redeemed at any of our Coborn's, Cash Wise, MarketPlace Foods stores.
  • Physical gift cards are not valid for delivery or store pickup.
  • Reloads are not instant and typically take 2-3 business days to process.
  • Any questions or concerns regarding your Cash Wise gift cards, please contact us.
Gift Card - Reload A Card
Select Your Denomination
Enter Your Gift Card Number
Enter 4-Digit Security Code

*19-Digit Gift Card Number and 4-Digit Security Code are required.
Where can I find these numbers?
Back to Top

The Gift Card Shop Gift Cards Frequently Asked Questions

Gift Cards - Contact Us

For inquiries on branded cards, please contact the number on the gift card certificate.

For any other inquires please contact The Gift Card Shop customer service for assistance at 1-833-942-7467

Gift Cards - General Information & Getting Started
Yes, the Gift Card Shop website sells plastic Gift Cards. Please select ‘mail’ as a delivery type on your choice of card and follow steps to purchase. Please see Cardholder Agreement for details.

We currently offer only physical gift cards for Coborn’s - Cash Wise - MarketPlace Foods stores. However, you can purchase eGift cards for a variety of other popular brands and retailers through our gift card selection. Please select ‘email’ as a delivery type on your choice of card and follow steps to purchase. Once you have purchased, your email Gift Card can be accessed through the corresponding Retailer Virtual Account. Please see Cardholder Agreement for details.

Most Brand Gift Cards do not expire. Please refer to the specific Terms and Conditions found on the Brand Gift Card product page for details.

Your expiration date is nine (9) years from the date of purchase for Vanilla Visa Gift Cards. This expiration date is listed on your account for your reference. Funds do not expire.

Gift Cards - Payment
You can purchase Gift Cards using Visa, American Express, Mastercard or Discover credit/debit cards. You can also pay with PayPal or Apple Pay. Regardless of payment method, the billing address must be in the United States.
This site does not accept payment methods with addresses from the state of HI for Gift Cards. It also does not accept payment methods with addresses from the state of NM for orders equal to or greater than $1,000 within a 24-hour period.
A pre-authorization will be placed on your account until the payment has been approved. In most cases, the payment is approved immediately, however, the approval process can take 1-3 days. A confirmation email will be sent when the payment is approved. If the payment is not approved, you will receive a cancellation email with a reference number. If you have questions regarding the cancellation, please provide the order and reference number when you contact us.
No, once your order is complete, it cannot be changed.
You may not return or cancel your gift card after it is purchased.
Gift Cards - Lost or Stolen Cards
If you believe that your Card has been lost or stolen, you need to notify us immediately by calling 1-833-942-7467. You will be asked to provide us with the Card number and other identifying information. We cannot provide a replacement unless you provide your Card number and all other requested identifying information.
Gift Cards - Usage

Vanilla Visa eGift Cards will have the 16-digit card number and pin on the virtual card page accessed from the link in the recipient email. The card can be printed or added to a digital wallet.

For all eGift cards, click on the “View and Print this Card” button in the email confirmation. You will then be able to view the 16-digit card number, pin, and card details.

  1. Be sure to know your balance before you shop. To use your Gift Card along with another form of payment, just tell the cashier how much you want to apply to each payment type. Please note, not all merchants allow split payment transactions, and some transaction types require a hold of up to 20% above the purchase amount. See your Cardholder Agreement for more information.

    2. Please note: not all merchants allow split payment transactions, and some transaction types require a hold of up to 20% above the purchase amount. See your Cardholder Agreement for more information.

  2. Swipe your Card and select Credit on the keypad.

Vanilla Visa eGift Cards can be added to a digital wallet for in-store use.

  1. Open the Wallet/App on your device.
  2. Follow the on-screen instructions, including entering your card number manually or taking a picture of your plastic card.

For Branded Gift Cards, present the gift card at the time of purchase. eGift cards will have redemption instructions located on the digital gift card.

  1. Make sure the balance of the Gift Card is more than the entire cost of the purchase, including taxes.

    2. Please note: some transaction types require a hold of up to 20% above the purchase amount. See your Cardholder Agreement for more information.

  2. Select ‘Credit’ or ‘Debit’ as the payment method (Do not select ‘Gift Card’).
  3. In the Payment Method section, enter the card information as you would a credit or debit card.
  4. In the Billing Address section, please fill in your name and address.

Vanilla Visa eGift Cards can be added to a digital wallet for in-store use.

  1. Open the Wallet/App on your device.
  2. Follow the on-screen instructions, including entering your card number manually or taking a picture of your plastic card.

In most cases, Brand Gift Cards purchased on https://cobornsinc.thegiftcardshop.com are ready to use immediately.

For Vanilla Visa Gift Cards, you must activate your Gift Card at https://balance.vanillagift.com.

Most Branded Gift Cards can be used at the merchant’s retail locations and online at the retailer’s website. However, since every retailer is different, please refer to their specific terms and conditions found on each retailer’s product page prior to purchasing their card.

Vanilla Visa Gift Cards can be used for contactless payment via digital wallets: Apple Pay, Samsung Pay, and Google Pay.

Vanilla Visa Gift Card

You can use your Vanilla Gift Card virtually anywhere Visa Cards are accepted within the United States and District of Columbia, except the Gift Card may not be used for recurring billing or at ATMs.

When paying at the pump, some merchants can authorize and hold up to $175 or the full value of your card, whichever amount is smaller to ensure you have sufficient funds. So, make sure you always know your balance. To avoid the hold at the pump, give your card to the attendant to prepay for the gas.
Some purchases require a preauthorization wherein the merchant sends in a transaction for a higher amount than the purchase. This most often occurs at the gas pump or at a restaurant. When dining out, restaurants typically add 20% to your total to account for the tip. We are required to approve and hold funds based on the estimated total until the merchant finalizes the transaction. Merchant finalization can take up to 7 business days.
No, we cannot transfer your funds onto a physical gift card.
Gift Cards cannot be used at ATMs nor can you get cash back from any of your purchases.

To check the balance for Vanilla Visa egift cards, click on the “View and Print this Card” button in the recipient eGift email. Once you are logged into your Virtual Account, you’ll be able to see the available balance on the Gift Card.

To check the balance on all other gift cards, please follow the instructions on the back of the card or within the card Terms and Conditions on the gift card certificate

Vanilla Gift Card expiration dates can go up to 14 years in the future. Online merchants may not always offer future expiration date options. Please reach out to them if your gift card has a longer expiration date than what is available. If you face this issue and there is a digital wallet payment option, add the gift card to your digital wallet and retry the transaction. You can also try making your purchase on the merchant's app, as the expiration date field on the app's checkout page may accept your expiration date.
Gift Cards - Shipping & Delivery
Of course! To do so, enter your own information in the Recipient fields.
Most Approved eGift orders are delivered within 5 minutes but can take up to 24 hours once approved.

If the recipient did not receive the eGift Card email, you can resend the email by going to the Coborn's gift card website. Click Track Order and enter your email address used to order. Once you’ve located the purchase, you can resend the email.

If you and/or the recipient have not received your eGift and you need to resend or change the email address, please click on the Change/Resend email link in your email titled “Your Order Is On Its Way.”

Please note, the email address on file with the order may not be the email address that is most current. Be prepared with the original recipient email address before calling customer service.

If you know your order number, you can visit the Track Order page and enter your order number to access the current delivery status of your eGift card.
If you know your order number, you can visit the Track Order page to pull up your order and print your invoice. Please contact The Gift Card Shop customer service for assistance at 1-833-942-7467 to obtain another order confirmation email if you do not know your order number.
Gift Cards - Cancel Order
In the interest of processing your order as quickly as possible, once your order has been submitted there is no way to return or cancel the order. We highly encourage you to review your cart and checkout details before checking out.
Please call Customer Service at 1-833-942-7467 to get details about your canceled order. If your order is not processed at the time of purchase, you will receive a reference number on the site. If your order is cancelled after the purchase has been completed, you will receive a cancellation email with a reference number. Please provide the order and reference number when you contact us.

You may be able to get a refund on your purchase. Terms and conditions apply. See Cardholder Agreement for details or call 1-833-942-7467 to find out how you can get a refund on your purchase.

Once a Brand Gift Card has been purchased, it is non-refundable.

Gift Cards - Security & Fees
InComm Payments (the operator of this platform) uses administrative, technical and physical safeguards designed to protect against unauthorized disclosure, use, alteration or destruction of your personal information. However, despite these precautions, you should understand that no data storage system or transmission of data over the internet or any public network can be guaranteed to be 100% secure.
Please contact The Gift Card Shop customer service for assistance at 1-833-942-7467
Some Gift Card retailers require a brief waiting period before funds are available in order to prevent fraud and ensure your funds are fully and safely loaded. Funds are typically available within twenty-four (24) hours. Please contact your Gift Card retailer for assistance if your funds are not available within twenty-four (24) hours.
Most gift cards are not subject to any expiration dates or any issuance, activation, or dormancy fees. You will only be charged the face value of these gift cards plus shipping & handling. Vanilla Visa cards have an additional fee, which will be clearly stated when you select the card and automatically added to your subtotal at checkout.